Pay Per Click also known as Paid Media or Cost Per Acquisition (CPA) can be an important feather in your marketing quiver however without the right plan and monitoring it can become expensive very quickly with little to no return on investment (ROI).
What do the search engines want back from us?
All of these can have an affect on your PPC ranking before you even launch your campaign. We can help you with all of these.
We like to let our stats speak for themselves!
We are happy to work with a wide range of partners, we've highlighted some below
Keeping in the best principles, we can help you with your PPC score and position. PPC results can be seen within 3-5 days when they can then be further optimised.
In the fast-paced digital marketing landscape, Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic to your website. Whether you’re looking to increase brand visibility, generate leads, or boost sales, understanding the key elements of PPC can significantly enhance the effectiveness of your campaigns.
Keyword research is the backbone of any PPC campaign. It involves identifying the search terms your target audience uses to find products or services similar to yours, this could be the same as your SEO research and could comprise a part of your acquisition plan, initially targeting the keywords with PPC transitioning to SEO after rank acquired.
We us tools like Google Keyword Planner, Ahrefs, and SEMrush to discover high-traffic, low-competition keywords.
Why it matters: Accurate keyword research ensures your ads appear in front of the right audience, increasing the likelihood of clicks and conversions and lowering the chance of wasted budget.
Ad copy is the text that appears in your PPC ads. It needs to be compelling, relevant, and aligned with the keywords you’re targeting. Effective ad copy includes:
Why it matters: Well-crafted ad copy attracts clicks, driving more traffic to your landing pages and improving your Quality Score, which can lower costs and improve ad positions.
A landing page is where users arrive after clicking your ad. The landing page should be directly relevant to the ad and optimized for conversions. Key elements include:
Why it matters: A well-designed landing page increases the chances of converting visitors into customers, maximizing the return on your PPC investment.
Targeting in PPC allows you to define who sees your ads based on various criteria, including:
Why it matters: Precise targeting ensures your ads are shown to the most relevant audience, increasing the likelihood of engagement and conversions.
Bidding strategy determines how much you’re willing to pay for each click on your ad. Common bidding strategies include:
Depending on what platform you are running your ads on there will be variations on the above. We will go over a number of these variations in our news, blog and case studies.
Why it matters: An effective bidding strategy helps you manage your budget efficiently while maximizing the performance of your PPC campaigns.
Ad extensions are additional pieces of information you can add to your PPC ads to make them more informative and appealing. Common types of ad extensions include:
Why it matters: Ad extensions make your ads more prominent and provide additional information that can increase click-through rates (CTR). This will form a large part of your early A/B testing phase if you have the resources available to use these. Something else to be careful of is the tracking of your conversions if you are taking your PPC/CTA offline. There are services we can employ to track this data such as number generation.
Analytics and tracking are crucial for understanding the performance of your PPC campaigns. Key metrics to monitor include:
Why it matters: Regularly analysing your PPC performance helps you identify what’s working and what’s not, allowing you to make data-driven adjustments to improve results.
