Walton & Walton Auctioneers, a respected auctioneer in Burnley, approached us with a common problem: their website was outdated. Built with static HTML, it was difficult to update, lacked mobile responsiveness, and simply didn’t reflect the quality of their services. They needed a modern, dynamic website that would attract new customers and better represent their brand. This case study details how we transformed their online presence with a brand-new WordPress website.
The Challenge:
Waltons’ existing website presented several challenges:
- Outdated Design: The static HTML design looked dated and didn’t align with current web standards.
- Lack of Responsiveness: The site wasn’t mobile-friendly, alienating a growing segment of online users.
- Difficult Updates: Making even minor changes required coding knowledge, making it slow and costly to keep the site fresh.
- Limited Functionality: The static site lacked the functionality of a modern website, such as a blog, contact forms, and easy integration with social media.
- Poor SEO: The site’s static nature and lack of optimization made it difficult to rank well in search results.
Our Solution:
We proposed a complete website rebuild using WordPress, the world’s leading content management system. This would provide Waltons with:
- Modern & Responsive Design: A new, visually appealing design tailored to their brand and fully responsive across all devices (desktops, tablets, and smartphones).
- Easy Content Management: WordPress’s intuitive interface would empower Waltons to easily update their website content without any coding knowledge.
- Enhanced Functionality: We integrated key features such as [list key features, e.g., a blog, contact forms, online booking system, image galleries, social media feeds].
- Improved SEO: We implemented on-page SEO best practices and configured the site for optimal search engine visibility.
- Scalability & Flexibility: The WordPress platform would allow for future growth and expansion of the website as Waltons’ business evolves.
The Process:
- Discovery & Planning: We began by understanding Waltons’ specific needs, target audience, and business goals. We then developed a design mockup for their approval.
- Design & Development: Once the design was finalized, we built the WordPress website, integrating the necessary plugins and features. We paid close attention to detail, ensuring a seamless user experience and optimal performance.
- Content Migration: We carefully migrated the existing content from their old website to the new WordPress platform, optimizing it for readability and SEO.
- Testing & Launch: Before launching the website, we conducted thorough testing across different browsers and devices to ensure everything functioned correctly. We then launched the new website and provided Waltons with training on how to manage their content.
Results:
The new WordPress website has delivered significant results for Waltons:
- Improved Mobile Experience: The responsive design has significantly improved the user experience for mobile visitors.
- Easier Content Updates: Waltons can now easily update their website content, keeping it fresh and engaging. Allowing them to easily update their auction dates and events making sure their customers are up to date.
- Improved Customer Enquiries: Since the launch of the website, Waltons has seen an increase in contact from customers both over the telephone and through the new contact forms on the website.
- Positive Feedback: Waltons has received positive feedback from their customers on the new website’s design and functionality.
What they said
To say our website was in need of a huge update would be an understatement! I contacted Billy and the team at Ringing Tree IT to see if they could help. The whole process was very very easy. After a brief meeting with Billy he knew exactly what we needed.
The website was redesigned promptly and the 2 small changes I requested were completed straight away. I was very anxious about the whole migration from the old site to the new but it was completely stress free! I highly recommend the team as they literally do everything they can for you! The amount of new leads that we are receiving is also an added bonus! Onwards and upwards thanks to Ringing Tree.
Conclusion:
By replacing their outdated static HTML website with a modern WordPress site, we helped Waltons achieve their online goals and better represent their brand. The new website has provided them with a powerful platform for growth and has significantly improved their online presence.
Find out how we can help you:
Ready to transform your online presence? Contact us today for a free consultation!
