In today’s digital world, having a website is essential for small businesses. Whether you’re a local shop, tradesperson, or service provider in Burnley, a well-designed website helps attract customers, showcase your services, and grow your business.
Increase Visibility in Burnley and Beyond
Most customers search online before making a purchase. A website ensures your business appears in local searches when potential customers look for services in Burnley. With 81% of shoppers researching online, having a website means you’re visible 24/7. (Source: GE Capital Retail Bank)
Credit: 2025 Invoca.com
Build Trust and Credibility
A professional website makes your business look more reliable. 75% of consumers judge a company’s credibility by its website, so having clear contact details, customer reviews, and service information can set you apart from the competition. 50% of consumers say their impression of a business depends on the company’s website design (Source: Web FX 2025)
Showcase Your Services and Products
A website acts as a digital storefront for your business. You can display your offerings, share customer testimonials, and provide updates. Businesses with detailed product pages see 30% more conversions, making it easier for customers to choose your services. A 2022 survey of over 3,000 stores found that the average conversion rate is 1.3%. The top 20% of stores have a conversion rate of over 3.2%, and the top 10% of stores have a conversion rate of over 4.8%.
Improve Customer Engagement
With features like contact forms, live chat, and online booking, customers can easily reach you. Businesses that blog get 55% more website visitors, so adding fresh content about Burnley-related topics can attract more local customers.
(Source wordstream 2024)
Boost Your Marketing with SEO
A website is key to effective online marketing. Optimising it for local SEO in Burnley can help you rank higher in search results. With search engines driving 53% of website traffic (BrightEdge 2024), a strong SEO strategy can bring more customers to your business. In 2025 the breakdown of usage:
| Search Engine | Usage |
|---|---|
| 78.83% | |
| Bing | 12.23% |
| Yahoo! | 3.07% |
| YANDEX | 2.94% |
| DuckDuckGo | 0.87% |
| Baidu | 0.77% |
(Statista 2025)
Compete with Bigger Businesses
A website levels the playing field, allowing small businesses in Burnley to compete with larger companies. Nearly 70% of small businesses say their website is critical to success, so investing in a strong online presence is a smart move.
Get Your Burnley Business Online Today
At Ringing Tree IT, we build websites that help Burnley businesses thrive. Whether you need a simple landing page or a full e-commerce solution, we create tailored websites that drive results.
Contact us today to see how we can help your business grow with a professional website!
