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30+ years
experience
Thousands
of websites built
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of satisfied customers
Dozens
of search engines optimised
Relevance, Authority & Experience

What elements are important?

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Onsite: Meta Tags

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Onsite: Title Tags

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Onsite: Good quality useful content

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Onsite: Targeted keywords

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Onsite: Page Speed Desktop & Mobile

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Onsite: Internal Links & Hierarchy

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Onsite: XML Feeds

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Offsite: Social Media

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Offsite: Review Sites

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Offsite: Negative domains

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Free Consultation - Find out how we can help your SEO Score and position

Keeping in the best principles, we can help you with your SEO score and position. Results may vary, but we often find improvements within three months on SEO scores.

 

  • 07827465816
  • queries@ringingtreeit.co.uk
  • Burnley, Lancashire, England

    What is SEO? The technical stuff!

    Essential Elements You Need to Know

    In today’s digital age, where competition for online visibility is fierce, mastering the art of Search Engine Optimization (SEO) is more crucial than ever. SEO is the practice of optimizing your website to rank higher on search engine results pages (SERPs), thereby increasing organic traffic. But what exactly are the key elements that make up effective SEO? Let’s delve into the most important components you need to focus on to elevate your website’s performance.

    1. Keyword Research: The Foundation of SEO

    Keyword research is the cornerstone of any successful SEO strategy. It involves identifying the terms and phrases that potential customers use to find products or services like yours. Most people already have an idea of what these keywords are however sometimes customers can find services, products and locations in strange ways. Targeting these niche relevant searches can bring huge rewards for your business site traffic especially if they are routed to the right page or resource.
    To do this we use tools such as Google Keyword Planner, Ahrefs, and SEMrush. These constantly scan the internet and discover high-volume, low-competition keywords, it is then our job to find which ones are relevant to your business.

    Why it matters: Proper keyword research ensures that your content aligns with what users are searching for, making it easier for search engines to match your website with relevant queries.

    2. On-Page SEO: Optimizing Content and HTML

    On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic. This involves a variety of tactics:

    • Title Tags: Craft compelling and keyword-rich title tags, as they are one of the first things search engines and users see.
    • Meta Descriptions: Write informative and enticing meta descriptions that include target keywords, helping to improve click-through rates. Some evidence has shown that search engines downrank this if keyword stuffing is attempted, so keep it relevant.
    • Header Tags (H1, H2, H3): Use header tags to structure your content, making it easier for search engines to understand the hierarchy and importance of your information. Make sure they are useful to the flow of the page rather than focusing on keywords.
    • Content Quality: Create high-quality, valuable content that addresses the needs and queries of your audience. Use keywords naturally without keyword stuffing. Write about what you know and do, use personal references from cases you’ve done or problems you’ve solved to make your content more unique and personable.
    • Internal Linking: Link to other relevant pages on your website to improve navigation and help search engines understand your site structure. Some people worry about linking away from their website for fear of losing link ‘juice’ but if the links are relevant then the search engines will recognise you are giving your readers the resources they need rather than relying on having all content on your own website.

    Why it matters: On-page SEO helps search engines understand your content and improves the user experience, which can lead to higher rankings and more traffic.

    3. Technical SEO: Ensuring a Healthy Website

    Technical SEO focuses on the backend of your website, ensuring that it meets the technical requirements of search engines for crawling and indexing. Key aspects include:

    • Site Speed: Optimize your website’s loading speed, as faster sites rank better. We use tools like Google PageSpeed Insights to identify and fix speed issues. You can also install extensions into your browser to assist with this whilst you are browsing.
    • Mobile-Friendliness: Ensure your site is mobile-friendly, given the increasing number of searches from mobile devices. Use responsive design to provide a seamless experience across all devices. The biggest faux pas on most websites is that the menu isn’t mobile friendly, or the text is too small to read or click if text is used as a link. Expecting the browsers to resize your images will also lose your quality and speed scores as well as make the experience worse for your visitors.
    • XML Sitemaps: Create and submit an XML sitemap to help search engines navigate and index your site more efficiently.
    • Robots.txt: Use the robots.txt file to control which parts of your site search engines can crawl and index.
    • SSL Certificates: Secure your site with HTTPS to protect user data and improve rankings, as search engines favour secure websites.

    Why it matters: Technical SEO ensures that your website is easy for search engines to crawl and index, leading to better visibility and higher rankings.

    4. Off-Page SEO: Building Authority and Trust

    Off-page SEO involves activities outside your website that influence your rankings. The most critical off-page SEO element is backlinks—links from other websites to yours. Key strategies include:

    • Backlink Building: Earn high-quality backlinks from reputable sites. Focus on creating valuable content that others want to link to naturally.
    • Social Media Engagement: Promote your content on social media platforms to increase its reach and generate more backlinks.
    • Guest Blogging: Write guest posts for authoritative sites in your industry to build backlinks and drive traffic. Building up your own blog can help you get authority in this area and can get you invited into writing guest posts.

    Why it matters: Off-page SEO helps establish your website’s authority and trustworthiness in the eyes of search engines, which can significantly boost your rankings.

    5. User Experience (UX): Keeping Visitors Engaged

    User experience (UX) is an often-overlooked but crucial element of SEO. A positive UX can lead to longer visit durations, lower bounce rates, and higher engagement—all of which can positively impact your SEO.

    • Intuitive Navigation: Ensure your site is easy to navigate, with a clear structure and logical flow on all devices. This often requires development for Desktop, Tablets and Mobile interfaces.
    • Readability: Use readable fonts, appropriate spacing, and a clean layout to make your content easy to consume.
    • Engaging Multimedia: Incorporate images, videos, and infographics to make your content more engaging and shareable.

    Why it matters: A good UX keeps visitors on your site longer, reducing bounce rates and signalling to search engines that your content is valuable.